> For the complete documentation index, see [llms.txt](https://fotello.co/university/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://fotello.co/university/other-assets/marketing-designs.md).
# Marketing Designs
Create branded marketing designs from listing assets and share them with agents.
Every listing you shoot comes with built-in marketing collateral your client can use to sell the home — flyers, brochures, and social media posts, auto-filled with the property's details. You decide whether each design ships free with delivery or sells separately.
### How it works
Each design has two states:
🔒 **Locked — Paid Add-On**\
The design isn't part of the standard delivery. Your client sees it in their gallery but has to purchase it separately to unlock and download it. Use this for designs you want to monetize.
🔓 **Unlocked — Included**\
The design ships free with delivery. No extra charge — it's just there.
You control this per design, per listing. Lock a flyer to sell it as an add-on while leaving the social posts unlocked, or any combination that fits how you price your packages.
### Lock or unlock a design
* Open the listing.
* Go to the Designs tab.
* Toggle each design between Locked and Unlocked.
* Click **make all free** to unlock every design at once.
Changes apply immediately — your client's gallery reflects the update the next time they view it.
### Why lock a design?
Marketing designs are ready-made upsell inventory. Realtors already spend money on flyers and social content for every listing — packaging that into a paid add-on turns something you're already generating into extra revenue, with zero additional shoot time.
A common approach: include one or two designs free to show the value, and lock the rest as paid add-ons. Clients who see the quality on the free ones are more likely to pay for the rest.
---
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