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Fotello

Privacy Policy

Last updated: November 4, 2026

Fotello Technologies Inc. ("Fotello," "we," "our," or "us") is committed to protecting your privacy and ensuring transparency in how we collect, use, and share your personal information. This Privacy Policy explains our practices regarding data collection and usage when you use our photo-editing services, website, and related tools (the "Service").

By accessing or using the Service, you consent to the practices described in this Privacy Policy.

1. Personal Data We Collect

We collect the following types of personal data:

1.1 Registration Information

  • Full name
  • Email address
  • Mobile phone number, where you provide one to receive text messages (see Section 11).
  • Payment information
  • Other details provided during registration.

1.2 Uploaded Photos and Personalized Style

  • Photos and metadata ("Catalog").
  • Editing preferences used to create your personalized editing style ("Personalized Style").

1.3 Analytics Information

  • IP address and geolocation data.
  • Device and browser type.
  • Interaction logs and actions within the Service.

1.4 Communication Data

  • Information provided in support inquiries or surveys.

1.5 Additional Data for GDPR and CCPA:

  • GDPR-specific: Legal basis for processing, described in Section 6.
  • CCPA-specific: Categories of personal information as defined by the CCPA.

1.6 Video Recordings and Avatars

  • Video and audio you record or upload to create an avatar, including a person's face, voice, and likeness ("Recordings").
  • Scripts and text provided for your videos.

1.7 Facebook and Instagram Connection Data

If you connect your Facebook Page, we receive your Facebook user ID, the name and picture of the Page you choose, the username and picture of the Instagram professional account linked to it, and access tokens that let us publish on your behalf. We store the tokens encrypted.

2. How We Use Your Data

We process your data to:

  • Provide and maintain the Service.
  • Develop and apply your Personalized Style.
  • Improve algorithms and create new features using anonymized data.
  • Comply with legal obligations and enforce terms.

3. Data Sharing

3.1 Service Providers

We share data with trusted partners, such as:

  • Cloud storage providers.
  • Payment processors.

We share data if required by law or in response to valid legal processes.

3.3 Business Transfers

In mergers, acquisitions, or asset sales, your data may be transferred with notice.

3.4 CCPA-Specific:

We do not sell personal information.

3.5 Mobile Phone Numbers

We do not sell, rent, or share mobile phone numbers or text message consent with third parties or affiliates for marketing or promotional purposes. Mobile numbers are disclosed only to the telecommunications providers required to deliver the messages you asked for.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

3.6 Facebook and Instagram Publishing (Meta)

If you connect your Facebook Page, we use Meta's services to publish the videos you choose, with the caption you write, as Reels on your Facebook Page and your linked Instagram account. We send Meta the video, its cover image, and your caption only when you select Publish, and we use the connection data described in Section 1 only to show which accounts are connected and to publish. We do not use it for advertising, and we do not sell it.

You can disconnect at any time in the Fotello app under Settings, Personal Details, Social, or by removing Fotello in your Facebook settings under Business Integrations. Either way we revoke our access and delete the stored connection. You can also ask Facebook to delete the data we hold about you from your Facebook settings; Facebook then notifies us and we delete it. Posts already published remain on Facebook and Instagram until you remove them there. Meta handles the information it receives under Meta's Privacy Policy (https://www.facebook.com/privacy/policy).

4. Your Rights

4.1 GDPR Rights (Applicable to EU Residents):

  • Access: Request a copy of your personal data.
  • Correction: Correct inaccuracies in your data.
  • Erasure: Request deletion of your data.
  • Data Portability: Receive your data in a machine-readable format.
  • Objection: Object to certain types of data processing.
  • Restriction: Limit processing under specific circumstances.

4.2 CCPA Rights (Applicable to California Residents):

  • Access: Request disclosure of the specific data we collect about you.
  • Deletion: Request deletion of your personal data.
  • Opt-Out: Right to opt-out of the sale of personal data (though we do not sell data).
  • Non-Discrimination: You will not face discrimination for exercising your rights.

5. How to Exercise Your Rights

To exercise your GDPR or CCPA rights, contact us at support@fotello.co.

  • GDPR: Include proof of identity and the specific request.
  • CCPA: Include your California residence and nature of the request.

Under GDPR, we process data based on:

  • Contractual Necessity: To provide the Service you signed up for.
  • Consent: For processing activities where consent is required (e.g., marketing).
  • Legitimate Interests: To improve the Service and secure operations.
  • Legal Obligations: To comply with laws and regulations.

7. Data Retention

We retain your data:

  • For as long as necessary to provide the Service.
  • To comply with legal obligations or resolve disputes.
  • Anonymized data may be retained indefinitely.

8. Security Measures

We implement safeguards to protect your data. However, no system is completely secure. You use the Service at your own risk.

9. International Data Transfers

Fotello operates globally and may transfer your data to countries with differing laws.

  • For GDPR compliance: Transfers outside the EU are subject to EU-approved safeguards such as Standard Contractual Clauses (SCCs).
  • For CCPA compliance: Transfers adhere to applicable California law.

10. Children's Privacy

The Service is not intended for individuals under 18. We do not knowingly collect data from children.

11. Text Messages (SMS)

Where you choose to receive text messages from Fotello, or from a real estate media business that uses Fotello to manage its bookings, we collect and store the mobile phone number you provide, the exact consent wording that was shown to you, and the date and time you gave consent.

We do not sell, rent, or share mobile phone numbers or text message consent with third parties or affiliates for marketing or promotional purposes. All categories of data sharing described in this Privacy Policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. Mobile numbers are disclosed only to the telecommunications providers required to deliver the messages you asked for.

These messages are transactional and relate to a booking you made or a shoot you are assigned to — for example order confirmations, appointment scheduling and reschedule notices, appointment reminders, invoice notices, and links to delivered media. Message frequency varies according to your booking activity.

Message and data rates may apply.

You can opt out at any time by replying STOP to any message, which stops all further messages to that number. Reply HELP for help, or contact us at support@fotello.co. Consent to receive text messages is not a condition of purchase or of using the Service.

12. Changes to this Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page, and material updates will be communicated via email or within the Service.

13. Contact Information

For questions or concerns, contact us at:

Email: support@fotello.co
Mail: Fotello Technologies Inc., 4531 Victoria Drive, Vancouver, B.C. V5N 4N7