AI Prompts for Real Estate Marketing

You are a luxury real estate copywriter. Write a [150-word] MLS listing description for a [BEDS]-bed, [BATHS]-bath, [SQFT] sq ft home at [ADDRESS]. Luxury features: [FEATURE 1], [FEATURE 2], [FEATURE 3]. The home sits in [NEIGHBORHOOD]. Target buyer: [BUYER PROFILE — e.g., executives relocating, empty nesters downsizing]. Tone: sophisticated but not stuffy. Short sentences. Lead with the most visually striking feature. End with a lifestyle statement about the neighborhood. Do not use the words "stunning," "gorgeous," or "must-see."

You are a real estate copywriter. Write a [130-word] listing description for a [BEDS]-bed, [BATHS]-bath home at [ADDRESS], listed at $[PRICE]. Key features: [FEATURE 1], [FEATURE 2], [FEATURE 3]. Recent upgrades: [UPGRADES, e.g., "new roof, updated kitchen"]. Target buyer: [first-time buyer / growing family / downsizer]. Tone: warm and inviting, not salesy. Under [WORD COUNT] words. End with one line that creates mild urgency without pressure. Avoid clichés like "cozy," "charming," and "move-in ready."

You are a real estate copywriter. Write a [120-word] MLS description for a [BEDS]-bed, [BATHS]-bath condo at [ADDRESS], [FLOOR] floor, [SQFT] sq ft. Building amenities: [AMENITY 1], [AMENITY 2]. Unit highlights: [FEATURE 1], [FEATURE 2]. Monthly HOA: $[HOA]. Target buyer: [young professional / downsizer / investor]. Lead with the view or location advantage. End with a line about the lifestyle this building enables. Tone: urban and aspirational. Do not say "rare find" or "won't last."

You are a real estate investment copywriter. Write a [140-word] listing description for a [UNIT COUNT]-unit [PROPERTY TYPE] at [ADDRESS]. Gross annual rent: $[ANNUAL RENT]. Cap rate: [CAP RATE]%. Occupancy: [OCCUPANCY]%. Target audience: investors, not owner-occupants. Lead with the numbers. Mention NOI if gross income exceeds $[THRESHOLD]. Include [VALUE-ADD OPPORTUNITY, e.g., "two below-market units at lease renewal"]. Tone: data-forward, direct. No lifestyle language. End with a clear call-to-action for financial details.

You are a real estate copywriter. Write a [120-word] MLS listing for [ACREAGE] acres of [LAND TYPE, e.g., "wooded residential lot"] at [ADDRESS]. Zoning: [ZONING]. Utilities: [UTILITIES AVAILABLE]. Proximity: [NEARBY LANDMARK OR CITY], [DISTANCE] minutes away. Permitted uses: [USE 1], [USE 2]. Tone: factual and opportunity-focused. Lead with the development or investment angle. Do not fabricate soil or survey details. End with a line about the scarcity of comparable land in the area.

You are an Airbnb copywriter. Write a [200-word] listing description for a [BEDS]-bed, [BATHS]-bath [PROPERTY TYPE] at [LOCATION — neighborhood, not full address]. Unique features: [FEATURE 1], [FEATURE 2], [FEATURE 3]. Guest experience highlights: [EXPERIENCE 1, e.g., "private hot tub"], [EXPERIENCE 2]. Avg nightly rate: $[RATE]. Tone: warm, vivid, and experiential — make the reader feel like they're already there. Lead with the moment a guest walks in. Include a line about what makes this property different from a hotel. End with a soft nudge to check availability.

You are a real estate copywriter. Write a [150-word] listing description for a new construction [PROPERTY TYPE] at [ADDRESS], currently [STATUS — pre-sale / under construction / move-in ready]. Builder: [BUILDER NAME]. Key specs: [BEDS] bed, [BATHS] bath, [SQFT] sq ft. Featured upgrades: [UPGRADE 1], [UPGRADE 2], [UPGRADE 3]. Completion date: [DATE]. Target buyer: [BUYER PROFILE]. Tone: aspirational and precise. Lead with what the buyer is buying into — the lifestyle, not just the specs. End with a clear step for the interested buyer (schedule a tour, visit the model home, etc.).

You are a commercial real estate copywriter. Write a [150-word] listing for a [SQFT] sq ft [SPACE TYPE, e.g., "Class B office suite"] at [ADDRESS]. Asking rent: $[RENT]/mo. Lease type: [NNN / Gross / Modified Gross]. Key features: [FEATURE 1], [FEATURE 2]. Parking: [PARKING DETAILS]. Zoning: [ZONING]. Ideal tenant: [TENANT PROFILE, e.g., "professional services firm, medical office, boutique retail"]. Tone: professional and transactional. Lead with the space's primary competitive advantage. Do not use residential language. End with contact information placeholder and availability date.